We know email marketing is important, but most people don’t realize how important it is. For example, “91% of shoppers want to hear from companies they do business with via email.” (Sleeknote, 2019) and 86% of professionals prefer to use email when communicating for business purposes (Hubspot, 2017).
The challenge when using email marketing are several: to send messages often enough to be relevant, but not so often that the person on the receiving end feels like it’s spam.
Messages have to bring value to person receiving them and be interesting enough to open them, first, and read all the way through, second. The messages could be regular newsletters or just a short note to stay in touch, among other possibilities.
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