Digital Marketing VS Traditional Marketing

Roofers, General Contractors, and other tradespeople in the building business have arrived late to the party for digital marketing. In an industry where work has historically often been generated by word-of-mouth referrals, there’s no reason why building trades can’t take advantage of the age of the internet.

Let’s first take a look at traditional marketing for roofers and other contractors.

You’re doing a job, so you place a sign out front on the lawn of wherever you’re working. Hopefully, you have a bunch of business cards in your truck. So what if they’re a little dirty—that just means you’re busy (you hope). And maybe you get some magnetic signs for your truck, so when you’re parked somewhere, you hope someone will write down whatever your company name and phone number is—if that person has a pen and paper handy. Now, maybe you’re the type who likes to invest money into billboards or radio ads for exposure. That’s all fine and dandy, but you really never know exactly how many views or impressions you’re receiving, and you’re definitely not able to achieve any pin-point targeting like you can with digital ad placements.

Now let’s compare what I just said to digital marketing.

First of all, do you have a website? Unfortunately, 60 percent of small businesses don’t have a website, yet 65 percent of people admit to looking online first for reviews and recommendations before hiring someone.

Abstraction of orange acrylic paint in water.
Abstraction of orange acrylic paint in water. Studio photography on a white background.

Does your business have a business Facebook page?

Three billion people around the world use social media. Wouldn’t it be nice to be able to target advertising to your specific market? To your ideal customer? In your ideal geographical area?

If you haven’t considered digital marketing yet, maybe now would be a good time, because most of the trades are less busy in the winter, and they’re wondering how they’re going to make ends meet.

There’s social media marketing, content marketing, and pay-per-click advertising just to name a few arrows in our quiver. Every business is different, and we tailor a program specific to each business.

To give you an example, one local interior/exterior painter in Courtenay, British Columbia (population 25,000) paid someone $2000 to fix up a Facebook Business Page and start posting regularly on it, and run a couple low budget ads. Within one week, he had three inquiries through Facebook to come over and give estimates for his services. ONE WEEK! That’s how long it took him to recover his initial investment, and he still had 3 weeks left for that months retainer.. And how do I know this to be true? Because I’m the one who fixed up his Facebook page and was emailing him late at night with inquiries.

In Allentown, PA, a heating and cooling business spent $17,000 on pay-per-click advertising and generated $152,000 in revenue during one year.

As we’ve said before, each business is different, and some methods of digital marketing are more appropriate for some businesses than others. But this stuff really works. Let us help you get more business, more deals, and more visibility. Try something more effective than magnetic signs on trucks and billboards.

Make 2020 a banner year for your business.

There’s no time like today to start using modern technology to increase your sales. We’re experts at this stuff—contact us and talk to us about all the different types of marketing we could be doing for your roofing or other building trade business.

Let us generate leads and sales for you. It’s generally agreed that any business owner should be spending seven to eight percent of gross revenue on marketing. How much are you spending?

spokane wa seo and digital marketing company bhoom digital client dashboard

We are happy to talk to you about your business’s digital marketing potential, and we’ll do for free for the first 30 minutes. Just email us at growth@bhoomdigital.com or message us on Facebook, https://www.facebook.com/bhoomdigital/ or call us at (509) 255-8700.

In 2019, over 50 percent of worldwide traffic to your website is from a smartphone. In some places, like in Central America, or Africa, having a laptop is the exception rather than the rule, and most online interactions, business or social are conducted through the phone.

  1. Responsiveness and Accessibility. So, Rule Number One is your website must be designed to be as phone friendly as possible. That means everything important must be accessible and easily navigated through the phone and other devices.

If your website isn’t phone-ready, you will be missing out on a big market share.

  • Google states clearly that they consider it “industry best-practice” to design websites that have responsive web design, intended and designed for use on smartphones and tablets.

What’s even more interesting is that Google intends to upgrade websites that are mobile-designed (or responsive) and downgrade those that are not designed to be responsive. An incredible 30 percent of small business websites are not responsive to smartphones or tablets.

Until that 30 percent wakes up and smells the coffee, they are missing out on Google juice, and what those companies can do to improve their SEO is very limited.

  • Sharing.

When website content is designed to be responsive, so your website content is easily viewed and navigable on smartphones and tablets, that means it’s much easier for your content to be shared, interacted with and become viral. Anyone struggling to navigate your website on his or her phone will click away before you can say Jiminy Cricket.

web development Spokane Washington

This ease of access is business savvy. If you have something you want visitors to your site to see or share or buy, then making it easy for the visitor on their smartphone is job #1.

In the US alone, over 50 percent of the population own at least one tablet and 81 percent of people own a smartphone.

  • One website only.

Every website requires care and maintenance. And hosting. There are those who build a separate app specifically for the phone. But in most cases, it’s not necessary, and it’s just more work and more money. So, unless your last name is Kardashian, you don’t need a phone-specific app; you need a phone-responsive website. The correct and well-built responsive website design will function fabulously on all devices.

  • One of the major upsides of having one responsive website instead of several bits and bobs written for different devices is the ease. It’s one thing having to manage one large website. It’s quite another thing to manage one large website plus different apps for different devices.

If you choose that route (for different apps for different devices) there are a few things that will work better. But what you trade for that capability is a lot of billable hours, a lot of time, and your sanity. Have you ever tried cooking three main courses at the same time for the same meal in the same kitchen with the same oven? That’s a good analogy.

Conclusion

The dashboard we make available to our clients uses a stable version 3 of the Google API to check and rate mobile friendliness. Google is now using a version 5 to collect data on mobile-friendliness. Our research, however, suggests some inconsistencies with the data from Google’s version 5. So, don’t be shocked if you, yourself, notice some inconsistencies with this particular batch of data on the dashboard. You can always contact us if you want to talk about it.

spokane wa seo and digital marketing company bhoom digital client dashboard

The best answer for your business and almost all businesses is a single responsive website, which can be built very affordably if you contact us.

If you would like us to evaluate your website for how responsive it is, we’ll do for free. Just email us at growth@bhoomdigital.com or message us on Facebook, https://www.facebook.com/bhoomdigital/ or call us at (509) 255-8700.

The Bhoom Digital team would like to welcome you to our new blog and our new and improved website. In the coming years, we plan to offer you some fantastic articles to read here, and if you have any suggestions for articles or would like to write for us, please feel free to contact us.

You will find in our blog articles all aspects of digital marketing, building websites, advertising on the web, how to be heard above the noise, working in this industry, and what makes for striking web design. We intend to offer unique and interesting content with great shareable qualities, and we will have the occasional guest writer to spice things up and add to the variety.

We are growing daily and adding some new and exciting clients to our roster. We design websites and offer the complete spectrum of digital marketing to go with your website, whether we built it or not.

If you cruise through our website, you’ll see complete descriptions of our services, and a portfolio of some of the websites we’ve created. [internal links].

We have some great folks working with us behind the scenes, and we’ll have you meet them over time in our blog.

Welcome to Bhoom Digital. Make yourself at home.